Net Traction, Anatomy of an Online Marketing Failu
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Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."
Husband: "I know Sweetheart. I'm going to turn things around financially for us. Bill, down at the office, says that there's lots of money to be made on the Internet. I think I'll go to him for some advice and see if this is something I can do."
Wife: "Well something has got to change. The mortgage company said that if we were late one more time with our payment that our credit was going to be ruined."
Husband: "Don't worry. I'll figure something out."
**Next Evening At Dinner**
Husband: "Well Bill says that on the Internet that there are companies who will pay you cold hard cash just for reading their email and that it's as easy as pie to get going and to start making some big bucks pretty fast."
Wife: "Get paid to read email? Sounds like a scam to me!"
Husband: "Trust me this can really work. He told me the website to go and join up at. Can't wait to get started!"
Wife: "Alright I guess you have nothing to lose by trying. And wouldn't it be great if they really did pay out in hard cold cash?"
**Four Weeks Later**
Wife: "The mortgage company called again. How's your paid to read email business coming along? We really need to catch up on some things. Where's the cold hard cash we need right now?"
Husband: "The good news is that my first check is in the mail!"
Wife: "Great! And the bad...?"
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